Cyclists can give cyclists a bad name. Some may even throw caution to the wind and ride three abreast on a main road having a chat with zero regard for other road users. If you’re like us and don’t want to be counted as the one and the same - then you’re part of the club.
Our aim has always been to change the mindset in South Africa from a sports cycling culture where bicycles are seen as sports equipment, serviced by a workshop and upgraded year on year to have the best and fastest. (even though we all know it’s not about the bike) . We want bicycles to become part of your life! Part of your daily commute or routine. We’d like riders to take an interest in knowing your bike, knowing how to fix it, loving it, caring for it and riding the same frame for years and even decades to come.
You don’t have to wear cycling kit. Or cycling shoes. Or cycling glasses. Or stop at vida with your peloton on sundays. You don’t have to spend heaps of cash just to “cycle”. If you ride a bicycle, you’re cycling. And cycling can be done everyday, all day, in what ever clothes you want. To the shops, to the bank, to the braai. It’s the human transport of the past, present and future. And we’d like it to be for everyone.
Be kind, be considerate and be inclusive. Let’s change the perception of bicycle riders in South Africa.
Clip courtesy @pantherpunchtv go subscribe 🤘