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Exciting New Era for Rook Cycles as South African Bicycle Brand Welcomes New Co-Owners


The Road Ahead with New Co-Owners

Now, with the addition of new co-owners, Rook Cycles is poised for even greater success. These new members bring exciting energy and industry knowledge that will propel the brand to new heights. The aim is to continue providing exceptional, tailor-made bicycles while reaching an even broader audience.

Exciting New Era for Rook Cycles as South African Bicycle Brand Welcomes New Co-Owners

October 31, 2023


Cape Town, South Africa 

Rook Cycles, a renowned name in the world of handcrafted, custom bicycles, is thrilled to announce an exciting new chapter in its journey. The brand has welcomed new co-owners, bringing fresh energy and industry knowledge to drive the growth of this beloved South African bicycle brand.

A Glance Back at the Rook Cycles Journey

For years, Rook Cycles has been at the forefront of bicycle craftsmanship, blending innovation, artistry, and a deep passion for cycling. The brand's founder, Luke Godfrey, started this extraordinary journey, by creating crafted bicycles that are as unique as the individuals who ride them.


What set Rook Cycles apart from the very beginning was their commitment to personalized craftsmanship. They were more than just a bicycle manufacturer; they were creators of functional artworks on wheels. The designs were not just about functionality but also about aesthetics, where every detail mattered.


The Road Ahead with New Co-Owners


Now, with the addition of new co-owners, Rook Cycles is poised for even greater success. These new members bring exciting energy and industry knowledge that will propel the brand to new heights. The aim is to continue providing exceptional, tailor-made bicycles while reaching an even broader audience.


In a significant move, Rook Cycles has expanded its product range to include the Rook Scout, a versatile gravel bike, and the Rook Shift, a dedicated urban commuter. These additions have already made waves in the cycling community, demonstrating the brand's commitment to innovation and versatility.


A Message to Our Loyal Customers

To our loyal customers and enthusiasts who have supported Rook Cycles on this incredible journey, we want to reassure you that the new members of the Rook Cycles family are working hand in hand with the current owners. They share the same passion, vision, and dedication to preserving what makes Rook Cycles special.

This is not just a transition; it's an evolution, an exciting new chapter that we believe you'll love as much as we do. We remain committed to providing you with unique, handcrafted bicycles that are not just means of transportation, but works of art and adventure companions.

In the heart of South Africa, where artistry and cycling meet, Rook Cycles is writing a new story, and we invite you to be a part of it.

About Rook Cycles:

Rook Cycles is a South African-based bicycle brand known for its craftsmanship, and custom bicycles that blend innovation, artistry, and a deep passion for cycling. The brand has built a dedicated following of cycling enthusiasts who appreciate the fusion of artistry and functionality in their unique designs. 

3 comments


  • Congrats!!! This is cool news.

    Annelise on

  • Congrats gents! What an amazing ride its been, and an amazing ride it continues to be!

    Luke on

  • Good Morning All and very exciting news. Who are the new co-owners?

    Xolelwa on

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