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Two Oh Two Oh - a Letter from Luke

Two Oh Two Oh - a Letter from Luke

January 21, 2020

Hey Riders,

Yaaw, I cant believe its another decade. Obviously we’re all disappointed that we’re not surfing downtown on our hoverboards... but I’m stoked to see more and more people on bicycles in the city. 

What started as a side project that turned into a small business experiment supposed to run from my apartment, has quickly grown into a family of friends and a full-on inner city bike shop.

Our little bike business has been through its fair share of hiccups. We’ve learnt more than we thought possible. This will be Rook Cycles’ 3rd year of being alive and kicking and we wouldn’t be here without you guys! 

South Africa is a tough place to start a business. Just in the last year, we’ve seen shops and restaurants open a close around our Long Street shop. I really feel for the folks behind the counter, its not easy. 

But nothing worth doing is easy right? I’d like to thank everyone who’s supported us from the days of building in the garage to stopping by the shop for a coffee or tune up and for getting a bicycle between your legs. Customers are now friends, and friends have become shop team members. I’m always super happy to see the vibe at the shop. In my mind, it’s never been a bike shop, but more of a club house for inner city cyclist - thank you all for supporting this vision. 

So what next? 2020 should be a pretty rad evolution of Rook. We’ve been working hard behind the scenes on some dope new products and accessories as well as a kickass dealer program: Rook Cycles Familia. You should be able to roll into your local bike-shop and checkout the Rook Cycles One and Race series. (Exciting) Also an Alleycat racing app! (Hella exciting!). 

Stay tuned for updates. I can’t wait to share all the new fun with everyone!

Keep it pinned, 

Co-Founder Rook Cycles



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