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The Wheels Turn: Rook Cycles For Sale

The Wheels Turn: Rook Cycles For Sale

May 08, 2023

Ready for the ride of your life?
Grab the handle bars!
Rook Cycles is for Sale.

Big news indeed - The iconic urban and adventure cycle brand - Rook Cycles is available for the right person or team to grip the handle bars and ride this beautiful brand into the future.

Founded in Cape Town, South Africa, where an outdoor lifestyle is interwoven with the urban backdrop. Rook Cycles is a well established unique South African Urban and Adventure bicycle brand. Rook has a great community of engaged supporters and followers and is known for its superb in-house designed single speed commuters and gravel adventure bicycles that are priced to liberate bicycles in the South African market.

Rook head-quarters is based in Cape Town, but has a countrywide reach, with direct-to-customer online shop a key sales driver alongside in-store sales at our bespoke concept store in Cape Town. Rook is known and loved across South Africa, having ambassadors in key cities. With thousands of Rook designed bicycles on the roads (and gravel paths) of South Africa and beyond, the brand is a perpetual talking point among cyclists and non-cyclists alike.

The business is developed using cutting edge systems featured on our online store and web environment that are robust and easily managed with user friendly systems, but at the same time are powerful tools for all aspects of business management. Logistics  and accounting are outsourced to reliable and professional partners keeping the core team lean and efficient.

The brand has been carefully crafted from the ground up and is positioned as: highly aspirational. Rook is well placed for growth and caters to a multicultural and diverse South African market. We believe bicycles are for everybody, not just the elite, and this ethos is what drives the business and it’s success from humble beginnings to this very day.

We have developed a smooth direct-to-consumer business model that protects margins as well as reaches excellent value for money price points. Rook has pioneered the single speed market in South Africa and holds the dominant market share. It’s the single speed bicycle that allowed our team perfect the manufacturing process and customer experience. More recently, Rook has begun designing and building geared commuters named the “SHIFT” as well as the super popular “SCOUT”, a bullet proof steel gravel bike. The scout has made a big impact on a fast growing gravel bicycle market where we capitalise on the Rook brand sticking to our promise of high end quality construction at liberating prices.

Our mission is simple: More people on better bicycles. #justridemore.

A new and exciting chapter in the life of Rook.

Rook was founded by Luke Godfrey, who is still involved as a shareholder and consultant, but now lives and works in London, UK.  In 2020 a new team came on board. Passionate bicycle people with a strategic vision to further develop the business and the Rook brand, staying true to its original mission.

The new team have evolved the business further, developing some brilliant new product lines which have been met with glowing praise from the South African bicycle critics as well as implemented new and efficient systems. With a love for bicycles and South Africa, the new management have nurtured Rook Cycles and its culture and grown the business into a renowned bicycle brand that can hold it’s own against the top bicycle brands of the world.

Now in 2023,  a majority shareholder of Rook is relocating back to his home country of the Netherlands. Rook Cycles is available to a next shareholder/group of shareholders that will get actively involved in this beautiful brand and take it from the solid foundation to new heights.

The brand is poised for further growth and is excellently positioned in the growing bicycle culture in South Africa, where cycling is not just a sport, but a way of life.

There is a clear strategy for growth, a new product pipeline that has great potential, all building on a super solid foundation of the brand that is: Rook Cycles. Current staff are running operations on a daily basis and are very committed and experienced.

This is a rare and fantastic opportunity for somebody, or a group of people, with a passion for cycling and retail, to own and run (cycle) with a homegrown brand and business with ever growing momentum.

Interested in grabbing the handle bars? Please send a mail to stating your interest and reason why, your contact details (phone number) and we will get right back to you with further info. We aren't looking for just anyone, but the right fit for Rook Cycles. 


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